“They can have a channel or, if it’s a really good show, then they can sell it to Cartoon Network and make money from it. “When it’s their own IP, the creators come up with an IP, they build a simulation of that world, and they’re generating shows that they can monetize, that they can put that up on YouTube,” Saatchi said. Studios and creators will have to think hard about business models for the future of what Saatchi calls “generative TV,” where AI creates TV shows either for IP holders or creators/actors, or fans. The future of generative TV Edward Saatchi stars in his own South Park episode. AI Showrunner technology could be used by studios to undermine artistic expression and also by writer-directors to take their original scripts to screen without huge budgets and teams. Saatchi noted there are multiple facets to the tech. In a disclaimer on the South Park episode, Fable noted that the celebrity voices are “generated poorly” and it’s for “research purposes only.” Saatchi acknowledged the release of this technology raises disturbing questions in the middle of the strikes by Hollywood writers and actors, and Saatchi said the threat of AI is real for Hollywood, and that writers need to gain clear assurances on the use of AI by Hollywood. However, Saatchi emphasized that AI material should not be considered literary material and that AI Showrunner can help humans bring ideas to life, but is not a credible co-author on its own. Saatchi said the technology could be used to create a world where fans can put themselves in their favorite shows, create new episodes, and compete to create the best episodes ever made.įable is opening up the technology to AI researchers to explore how to create multi-agent simulations that power ongoing TV shows for the AIs within them. But Saatchi thinks times are changing and that this could be a new revenue stream. Traditionally, Hollywood has looked down on such efforts and even sued fans. In fact, Saatchi thinks that entertainment companies could adopt this technology to give to fans, who can generate their own personalized content based on their favorite intellectual properties. Since the company doesn’t plan to release these episodes for profit, it doesn’t expect any trouble from the owners of South Park. I’d like to be in Star Trek as an ensign or I’d like to be in South Park,” Saatchi said.Īnd the team also created an episode starring me, based on a similar text prompt, with my permission. “Not only do I want to be able to create new episodes of shows that I love, I’d like to be in shows that I love. And another one he created with me in it is also hilarious to me. The show with Saatchi in it is certainly hilarious to Saatchi. Starring me Dean Takahashi gets his own AI-generated episode of South Park. We will be announcing several original IP Simulations with attached AI TV shows later this year - a space exploration sci-fi simulation, a satire of Silicon Valley simulation and a detective simulation.” But we used South Park only so that people have a comparison point between a super high-quality human show and an AI show. Regarding the rights to South Park episodes, Saatchi said, “We aren’t releasing the Showrunner commercially and aren’t in talks with the South Park people (though we are with several studios as well as creators to make original IP). In Westland Chronicles researchers from ‘Bizney’ research attempt to use AI to entertain America’s children, with disastrous results that cause a national scandal for a corporate entertainment studio and lead to Writers Guild of America (WGA) retaliation. Another episode, dubbed Westland Chronicles, was generated entirely based on a simple text prompt that Saatchi wrote. Saatchi cast himself in an episode of South Park, where Saatchi has a Fatal Attraction-style affair with Cartman. “This paper is just the beginning – imagine a world where fans can put themselves in their favorite shows, create new episodes and compete to create the best episodes ever made or a world where creators can use the AI Showrunner to make their own original shows,” Saatchi said. Saatchi’s team has also released AI episodes of South Park as an example of the technology’s power.
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